HEY! I’M JENNA JOY.
I am a graphic designer from Colorado Springs, CO, who loves turning ideas into clear, polished visuals you can hold in your hands or see out in the world. My strengths are in brand identity, print design, illustration, and advertising. I enjoy creating logos, stationery systems, posters, packaging, and campaign materials that work together to tell a cohesive story about a brand.
MY APPROACH.
My design approach is very client-focused and story-driven. I like to start by learning about the purpose behind a project, the target audience, and the message the client wants to share. From there, I use layout, typography, color, and illustration to create designs that are visually engaging but still easy to understand. Whether I am developing a logo, designing a print ad, or creating a set of illustrated assets, I aim for strong hierarchy, consistency, and details that support the overall concept.
MY SKILLS.
In terms of skills, I work primarily in Adobe Illustrator, Photoshop, and InDesign to build branding systems, print pieces, and advertising materials. I have experience creating T-shirt designs, promotional graphics, and proofs in a professional production environment, as well as designing for school projects and freelance clients. I also enjoy creating illustrations that can be used in branding and campaigns, adding a more personal and expressive touch to the work. While I am currently learning web design and gaining familiarity with designing for screens, my main focus and confidence are in print and brand-driven projects.
THE JOY I BRING.
Personality-wise, I am organized, detail-oriented, and collaborative. I care about aligning each design with the client’s goals while still bringing a creative point of view. I pay attention to color choices, readability, and how the design will look in real contexts such as print pieces, merchandise, or advertisements. As a lifelong learner, I am always looking for new inspiration, techniques, and design trends so I can keep improving and bring fresh ideas to future projects.
