This tri-fold brochure was designed for Piddle Paddle Tours, a travel and adventure brand centered around underwater tour experiences. The project required the use of provided brand assets, including the existing logo and photography, while creating a print piece that felt fun, memorable, and easy to navigate. The goal was to organize the required content in a way that encouraged viewers to imagine the excitement of booking their next ocean adventure.
For the visual direction, I used bold blue tones, wave-inspired shapes, circular image frames, and playful typography to create movement throughout the brochure while still keeping the provided images and logo prominent. I focused on creating a clear hierarchy between the headline, tour information, services, and destination details so the design would feel energetic without becoming overwhelming. The final brochure combines promotional messaging with practical travel information in a way that feels approachable, adventurous, and brand-focused.
Deliverables
- Tri-fold brochure design
- Front and back cover layout
- Interior brochure spread
- Tourism-focused copy layout
- Digital brochure mockups
