This nonprofit promotional flyer was designed for the Global Clean Water Initiative’s Mexico satellite office and volunteer campaign. The goal of the project was to raise awareness about sustainable clean water solutions, promote an upcoming launch meeting, and encourage local community members to get involved as volunteers. The flyer needed to feel trustworthy, culturally relevant, and motivating while clearly communicating the organization’s mission and event details.
For the visual direction, I used a strong photograph of hands holding running water to create an immediate emotional connection to the cause. The bright Rosa Mexicano border was inspired by papel picado and helps connect the design to Mexican visual culture, while the bluish-green and orange accents represent water, sustainability, warmth, and community. I focused on creating a clear hierarchy with a bold headline, supportive body copy, prominent launch meeting details, and visible logo placement so viewers could quickly understand the message and call to action.
Deliverables
- Nonprofit promotional flyer
- 8.5″ × 11″ single-sided print layout
- Cultural target audience research
- Mood board and visual direction
- Color palette and typography selection
- Photo and graphic element selection
- Flyer mockup
- Print-focused design concept
