This logo refresh was created for Dorcheat Land Management, a professional land management business that needed a stronger and more versatile visual identity. The project focused on updating the existing logo while keeping the brand recognizable through its original flame-inspired concept. I presented the client with three different design directions, each exploring a different approach to the mark, typography, and overall brand style. The client selected Option 1, which became the final logo system now used by the business.
For the visual direction, I refined the mark into a bolder, more structured logo that combines the letter “D” with a flame shape for a stronger and more memorable brand symbol. I used blue, orange, and red to create contrast, energy, and a professional look while giving the logo enough flexibility to work in full color, one color, and reversed versions. The final identity was applied to business cards and brand mockups, and the business now uses the refreshed logo and business cards as part of its real-world branding.
Deliverables
- Logo refresh
- Three logo concept directions
- Before-and-after logo comparison
- Final selected logo system
- Primary logo variation
- Horizontal logo variation
- One-color logo versions
- Reversed logo versions
- Business card design
- Business card mockup
- Brand application mockups
