Category: Portfolio

This logo refresh was created for Dorcheat Land Management, a professional land management business that needed a stronger and more versatile visual identity. The project focused on updating the existing logo while keeping the brand recognizable through its original flame-inspired concept. I presented the client with three different design directions, each exploring a different approach to the mark, typography, and overall brand style. The client selected Option 1, which became the final logo system now used by the business.

For the visual direction, I refined the mark into a bolder, more structured logo that combines the letter “D” with a flame shape for a stronger and more memorable brand symbol. I used blue, orange, and red to create contrast, energy, and a professional look while giving the logo enough flexibility to work in full color, one color, and reversed versions. The final identity was applied to business cards and brand mockups, and the business now uses the refreshed logo and business cards as part of its real-world branding.

Deliverables

• Logo refresh
• Three logo concept directions
• Before-and-after logo comparison
• Final selected logo system
• Primary logo variation
• Horizontal logo variation
• One-color logo versions
• Reversed logo versions
• Business card design
• Business card mockup
• Brand application mockups

This apparel design collection was created for Loyola College Prep as part of a school spirit and team merchandise drop through my current role at Magnolia Marks. The project included multiple spiritwear concepts for different school activities, teams, and student groups, with designs created for t-shirts, sweatshirts, and webstore product listings. The goal was to create a variety of apparel options that felt school-spirited, wearable, and connected to Loyola’s visual identity while giving students, parents, and supporters several styles to choose from.

For the visual direction, I used Loyola’s navy, light blue, white, and gray color palette to keep the collection cohesive across different products and categories. I created a mix of bold athletic layouts, playful mascot-inspired graphics, typographic designs, and team-specific artwork so the collection would feel varied while still belonging to the same school brand. In addition to the apparel graphics, I managed the online store through Volusion, including product presentation, webstore organization, and promotional banner graphics for the apparel drop.

Deliverables

• School spirit apparel designs
• Team-specific apparel graphics
• T-shirt and sweatshirt mockups
• Webstore banner design
• Product images for online store
• Volusion webstore setup and management
• Apparel drop presentation
• Color-coordinated design collection

This logo refresh was created for Screaming Monkey, a trail race held at Eddie D. Jones Park in Keithville, Louisiana, near a National Chimpanzee Sanctuary. The race includes multiple distance options, including 10K, 25K, 50K, 100K, and 100 miles, with a course that moves through wooded trails, rolling red-clay hills, gravel, roots, rocks, and rugged outdoor terrain. The goal of the project was to modernize the existing race logo while keeping the design playful, memorable, and recognizable for event participants.

For the visual direction, I created a brighter and more dimensional logo system using bold lettering, energetic movement, and a monkey illustration that better reflects the race’s fun and adventurous tone. I also designed a hat mockup and event banner to show how the refreshed identity could translate across real-world applications. The banner shown in the event photo demonstrates the logo in an outdoor race setting, while the medal image is included for brand application context only and was not created by me.

Deliverables

• Logo refresh
• Before-and-after logo comparison
• Event banner design
• Hat mockup
• Race merchandise application
• Logo layout variations
• Outdoor event branding application

This multi-channel advertising campaign was designed for Fresh Fare Farms, a meal kit delivery service focused on locally sourced ingredients, sustainable farming, and convenient healthy meals. The campaign was created for Hunger Action Month, with the goal of expanding the brand’s audience while raising awareness about community food insecurity. Each campaign piece encourages users to sign up for the service while communicating that their purchase can also support local food banks.

For the visual direction, I used the tagline “Local. Sustainable. FRESH.” to create a clear and memorable campaign message across print, social, and digital formats. The design system uses warm food photography, rounded shapes, organic patterns, and a fresh green, orange, and earth-toned color palette to reflect health, sustainability, and community care. I focused on creating a consistent message hierarchy across each deliverable so the campaign could quickly communicate the brand promise, explain the benefit, and guide the viewer toward the call to action.

Deliverables

• Magazine advertisement
• Social media carousel advertisement
• Animated digital advertisement
• Campaign mockups
• Brand color and typography application
• Icon and pattern usage
• Food and lifestyle image direction
• Multi-channel campaign layout system
• Moodboard

This project features a collection of professional branding and promotional product designs created for Magnolia Marks, my current employer. The work includes a refreshed company logo, branded apparel, product mockups, social media graphics, packaging layouts, and promotional materials designed to strengthen the company’s visual identity across both digital and physical touchpoints. Each piece was created to support Magnolia Marks’ focus on custom promotional products for businesses, schools, events, and organizations.

For the visual direction, I focused on creating designs that felt bold, polished, and adaptable across a wide range of products and formats. The refreshed logo system was designed to be more versatile for print, embroidery, digital use, and product branding, while the supporting materials used strong typography, brand colors, product photography, and clean layouts to create a cohesive look. This collection highlights my experience designing for real clients, working within production requirements, and creating graphics that translate across apparel, promotional products, packaging, social media, and branded environments.

Deliverables

• Logo refresh and logo variation system
• Branded apparel design
• Promotional product mockups
• Lip balm label design
• Branded keychain mockup
• Social media graphics
• Instagram reel graphics
• Door graphic / office branding layout
• Product photography layout and promotional visuals

This infographic was designed for Tech Crowd, a technology and culture magazine with an audience interested in concise, data-driven information. The project focused on the topic “Who Uses Social Media?” and used demographic data to show how online platform use varies by age, race/ethnicity, gender, income, and education. The goal was to create an infographic that made complex information easier to understand while giving readers a quick visual snapshot of social media adoption trends.

For the visual direction, I used Tech Crowd’s existing brand style guide to maintain consistency with the magazine’s identity. The design applies the brand’s blue and green color palette, Aileron typography, logo placement, and technology-inspired visual style. I organized the data into multiple chart types, including a slope graph, clustered bar charts, and trend-focused line charts, so viewers could compare both current demographic differences and changes over time. The final layout uses clear hierarchy, chart grouping, contrast, and supporting illustration to guide the reader through the story without overwhelming them.

Deliverables

• Data-driven infographic
• 11″ × 17″ poster-style layout
• Demographic data visualization
• Slope graph
• Clustered bar charts
• Trend line charts
• Brand style guide application
• Tech Crowd logo placement
• Custom infographic layout system
• Digital mockup

This multi-page catalog was designed for Art Talk, an exhibition titled Inclusion and Diversity Through an Art Conversation Exhibition. The project focused on presenting portrait photography and floral imagery in a way that felt curated, expressive, and easy to navigate. The catalog includes a cover page, table of contents, artist introduction, and artwork feature pages that organize each piece by title, size, medium, description, and photo credit.

For the visual direction, I created an elegant editorial layout using a restrained navy, gold, white, and neutral color palette so the photography could remain the main focus. The cover uses a modular grid system with portrait images, color blocks, large typography, and striped pattern elements to create a strong first impression. Inside the catalog, repeated page numbers, navy text blocks, gold accents, and consistent image/text relationships help guide the reader through the exhibition while still allowing each spread to feel visually unique. The slideshow at the bottom of the page features all eight catalog pages, giving viewers a complete look at the publication from cover to final artwork page.

Deliverables

• 8-page exhibition catalog
• Cover design
• Table of contents layout
• Artist introduction page
• Artwork feature spreads
• Editorial grid system
• Typography and color system
• Photo credit placement
• Catalog mockups
• Full-page slideshow presentation

This logo branding project was created for Merritt Group, a wealth management firm focused on providing tailored financial solutions for high-net-worth individuals, families, business owners, and corporate executives. The goal of the project was to create a polished and trustworthy brand identity that reflected the firm’s emphasis on integrity, stability, discretion, and long-term financial growth. The design process began with research, brainstorming, mind mapping, and sketching to explore visual directions connected to professionalism, security, growth, and financial confidence.

For the final direction, I created a monogram-style logo using the letters “M” and “G” with subtle bar graph imagery to represent progress and strategic growth without relying on overused financial symbols like a dollar sign. The blue, white, and metallic silver color palette was chosen to communicate stability, credibility, and sophistication, while the clean typography gives the brand a timeless and professional feel. The final logo system includes primary, secondary, and symbol-only variations, allowing the identity to remain consistent and adaptable across digital platforms, print materials, signage, and branded merchandise.

Deliverables

• Creative brief
• Competitor research
• Brainstorming and mind map
• Logo sketches
• Primary logo design
• Secondary logo design
• Symbol-only logo mark
• Logo variation sheet
• Color palette
• Typography selections
• Building signage mockup
• Stamp mockup
• Mug mockup
• Business card mockup