This logo refresh was created for Screaming Monkey, a trail race held at Eddie D. Jones Park in Keithville, Louisiana, near a National Chimpanzee Sanctuary. The race includes multiple distance options, including 10K, 25K, 50K, 100K, and 100 miles, with a course that moves through wooded trails, rolling red-clay hills, gravel, roots, rocks, and rugged outdoor terrain. The goal of the project was to modernize the existing race logo while keeping the design playful, memorable, and recognizable for event participants.
For the visual direction, I created a brighter and more dimensional logo system using bold lettering, energetic movement, and a monkey illustration that better reflects the race’s fun and adventurous tone. I also designed a hat mockup and event banner to show how the refreshed identity could translate across real-world applications. The banner shown in the event photo demonstrates the logo in an outdoor race setting, while the medal image is included for brand application context only and was not created by me.
Deliverables
- Logo refresh
- Before-and-after logo comparison
- Event banner design
- Hat mockup
- Race merchandise application
- Logo layout variations
- Outdoor event branding application
